E-mail marketing
Seomondo offers email marketing for your webshop via SALESmanago’s ground-breaking AI CDXP marketing automation system.
Are you ready to get even more momentum in your e-commerce? – Then e-mail marketing is a good place to start. In this way, your offers, newsletters and service messages reach the right target group.
Contact us and hear more about how we can help you get started.
- newsletters
- Offer
- Service messages
Sign up for your newsletter
You must have approval to send out newsletters and offers to your customers and users. Before starting up with a CDXP system like SALESmanago, it is a prerequisite that you already have a large database of contacts that you have permission to contact. Wha. With SALESmanago, you can also create campaigns to get more people signing up for your newsletter, e.g. via:
- Pop-up registration forms in your webshop
- Advertising campaigns on social media
- Other omnichannel signup campaigns
- Loyalty program with benefits
The purpose of e-mail marketing
For most webshops and other types of companies, the overall purpose of e-mail marketing is to achieve additional sales. However, there can be completely different ways of using e-mail marketing, depending on the industry, target group, strategy and sub-goals. Here we give you a few suggestions for e-mail marketing objectives that you can pursue using SALESmanago.
Direct sales
If you have a webshop, then it is obvious to go for direct sales via an e-mail marketing campaign. Those who have signed up to receive newsletters have already shown an interest in or have previously purchased from your webshop. Therefore, you can easily give personalized offers via e-mail, send discount codes, inform about new products, etc. You can, for example, easily and effectively via SALESmanago's marketing automation and Customer Data Platform.
Loyalty
A high degree of customer loyalty and many loyal customers is something most companies strive for. E-mail marketing gives webshops a unique opportunity to get in closer contact with their customers and thus achieve greater loyalty and trust with them. Mails with personalized content and offers will be received more positively by the recipient. The SALESmanago system helps with building personal emails, which can help you to increase customer loyalty.
Branding
You can also use e-mail marketing to brand your company and your products. Do you want e.g. that your company gets a greener profile, can support this in your e-mail communication. No matter how you want to brand your company, you can benefit from the SALESmanago innovation CDXP (Customer Data & Experience Platform) for personalized e-mail marketing and much more.
Newsletters with a personal touch
For most webshops and other types of companies, the overall purpose of e-mail marketing is to achieve additional sales. However, there can be completely different ways of using e-mail marketing, depending on the industry, target group, strategy and sub-goals. Here we give you a few suggestions for e-mail marketing objectives that you can pursue using SALESmanago.
- Higher opening rate
- More read articles
- More visitors to your site
- More conversions
- Increased sales
Personalized offers
With a CDXP system like SALESmanago, you can easily create e-mail selection automation campaigns with personalized offers. All data processing is carried out by the system, i.a. based on what the registered newsletter recipients have previously purchased and shown interest in. Regardless of whether you give a discount on selected products, send a discount code or give loyalty points, a personalized offer via e-mail will give you the following benefits:
- Higher opening rate
- Greater customer engagement
- Effective quote marketing
- More sales
- Higher customer loyalty
Relevant service messages
No one wants to waste time opening irrelevant email messages. Therefore, personalization and good service should be some of the main elements of your email marketing. When it comes to service messages, they must also be relevant to the recipient, otherwise they will simply be ignored. With SALESmanago you can e.g. send out relevant service messages about the expiry of a subscription or a special offer. Relevant service messages often provide:
- Greater attention
- Response from the recipient
- Good customer service experience
- Useful reminder
- More sales
World-renowned companies
It is not without reason that a large number of world-renowned companies have chosen to use SALESmanago for their e-mail marketing. Companies such as BMW, Vodafone, Lacoste, New Balance and Victoria’s Secret all use SALESmanago in connection with e-mail marking automation campaigns.
Become a master e-mail marketing
If you already have a large database of customers who have subscribed to your newsletter, you can benefit from using a CDXP system. By automatically segmenting customer data, SALESmanago can make it easier for you to send personalized e-mails and offers to your customers. With support from specialists from Seomondo and SALESmanago, you can quickly become a true master of e-mail marketing.
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Last updated: 15th June 2023
Try SALESmanago
You can try SALESmanago for free for 30 days. We make this innovative customer data and marketing automation system available to you for a monthly trial period. Order a free trial of SALESmanago here.
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CDXP for webshops in Scandinavia
We offer SALESmanago CDXP system for all interested webshops in Scandinavia. We hold online meetings, webinars and visit companies in Denmark, Sweden and Norway. It is therefore not whether you run your webshop from Copenhagen, Stockholm, Oslo or other large cities like Aarhus, Malmö, Goteborg or Bergen or for that matter any other Scandinavian city, town or village. Contact us for more info.
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