Omnichannel marketing
With omnichannel marketing, you can expand your marketing to more channels. If you choose to invest in a CDXP system like SALESmanago, you can easily and conveniently get a personalized marketing message out to your contacts.
By combining different media, you can strengthen your message or display tailored content for your target audience.
- Social media
- Messaging services
- Ad network
Purpose of omnichannel marketing
There can be many different objectives and purposes of omnichannel marketing campaigns. Overall, many webshops use omnichannel marketing to achieve:
- Retention of customers
- Lead generation
- Retargeting
- Getting more visitors
- Direct sales
- More signups for newsletters
Media for your omnichannel campaign
Only the imagination sets the limits of what media you can use in your omnichannel marketing. Especially for webshops, SALESmanago offers a huge selection of online media you can use to market your products or the webshop in general. Here are a few examples of media that you can use in your omnichannel marketing automation campaigns.
Social media
You can choose a social media or a selection of social media that best suits your target audience and make sure you get your sales message out there. You can e.g. select to include LinkedIn, Facebook, Twitter, Instagram and other social media in your omnichannel marketing.
Messaging services
Messaging services and communication platforms like WhatsApp, SnapChat, Viber and Messenger are extremely popular and used daily by millions of people. Messaging services are therefore also an obvious opportunity to get in touch with your customers and users.
Ad network
Affiliate marketing is becoming more and more popular. Ad networks are used extensively by major Scandinavian media and therefore it can be both an effective and cheap form of omnichannel marketing for your webshop. Check out the options.
omnichannel marketing Live AI
One of the many revolutionary features SALESmanago offers is live omnichannel marketing. With the help of AI technology, it is possible to personalize sales campaigns, so e.g. a chat, webshop view or online campaign is customized in real time.
Live chat
AI chat is now available several places and can help ease many of the same queries companies receive. For each conversation, the AI chat bot gets smarter and you can take advantage of live chat to give customers quick answers to queries and thus increase the chance of a sale here and now significantly.
Personalization in the webshop
Based on user data and sales history, you can choose to show a personalized version of your webshop to registered users. SALESmanago makes sure to show the exact products and product groups with the greatest chance for which the individual user is interested in buying. You can get a demo of this.
Dynamic web push
One of the newest features in SALESmanago is the ability for dynamic omnichannel web push campaigns. This means that a user can view a web push ad on other media e.g. with a left cart from your webshop. This may seem annoying to some, but it works and gives extra sales.
Mobile marketing
Mobile marketing via e.g. SMS is also a highly effective form of omnichannel marketing that you can make use of through SALESmanago. With the marketing automation setup you can e.g. ensure that service messages are sent at the right time to the right recipients. By using mobile marketing in your omnichannel campaign, you can, among other things:
- Automate personal messaging
- Achieve synergy with email marketing
- Collect and use additional customer data
- Get more mobile traffic
- Deliver personal offers
Choice of online sales channels
Omnichannel marketing can seem overwhelming and confusing to many because, because you can choose from a huge number of online sales channels. With advice and guidance from Seomondo and SALESmanago, you can quickly get a powerful and effective omnichannel marketing campaign up and running. Here is a selection of the media and other online sales channels you can make use of.
Hear more about omnichannel marketing
We offer you a non-binding 1-1 online meeting where you can hear more about what SALESmanago can do in omnichannel marketing. All demo meetings will be based on your business. This will give you an overview of whether SALESmanago’s omnichannel marketing solution is something you can use in your e-commerce.
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Last updated: 15th June 2023
Try SALESmanago
You can try SALESmanago for free for 30 days. We make this innovative customer data and marketing automation system available to you for a monthly trial period. Order a free trial of SALESmanago here.
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CDXP for webshops in Scandinavia
We offer SALESmanago CDXP system for all interested webshops in Scandinavia. We hold online meetings, webinars and visit companies in Denmark, Sweden and Norway. It is therefore not whether you run your webshop from Copenhagen, Stockholm, Oslo or other large cities like Aarhus, Malmö, Goteborg or Bergen or for that matter any other Scandinavian city, town or village. Contact us for more info.
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